Are You The Greatest? This Script Makes Big $$$
Are You The Greatest? This Script Makes Big $ $ $
Are You The Greatest? This Script Makes Big $ $ $ .
Let’s say that your company is very innovative. Let’s say that you have really got something that’s legitimately better than your competition. It’s a better design, better function, better performance, better longevity, better price, better service, better whatever.
And let’s say that you can truly back these Bold Claims of “better.”
If that’s so… then you really should make sure that the text that you are writing in your advertising is strategically structured to take advantage of that fact.
This is always the toughest part about having something that is truly that much better. It’s not creating or developing a better “mousetrap” that is problematic. It’s learning to tell the world, or your marketplace about your “better” product or service without coming off as over promotional and full of hype.
How do you say that you are better than your competition and still be Credible?
Firstly, by making sure that the structure that you use for writing your advertising copy is in alignment. Or in other words, make sure that you are writing with a Bold Claim or Big Promise oriented structure.
So, instead of guessing if you are getting it right, let me just provide for you the correct script template (fill in the blanks version) so you are guaranteed to get it perfect.
This “Bold Claim” template is self-explanatory but I will not only provide the template for you but also give you a filled in example to see how the script template can be transformed into real life advertising copy that is ready for the graphic designer.
Or, maybe one of the designer from my private agency (hint… hint, lol).
When you fill it out send it to me and I will have one of staff design the new advertising piece at the Fortune 500 level for FREE.
Then, let me know how it works.
Thanks a million,
Ed
P.S. You can use this script for your 60-second elevator pitch, voice mail or on-hold message, or core sales presentation. Pretty much anything that involves you trying to get people to give you money
Sales Script
Campaign Strategy: 3 Biggest Problems
Hello, my name is (name of person), I am the (title – position) of (name of business). We are the (platitude) (type of business) in the (area of service).
We help (specific target market) eliminate their frustrations and concerns by helping them sort through the (#) different (type of company) so they can make the right decision.
You’re probably not aware that the (#) Biggest (problems-concerns-frustrations) (target market) have when trying to (find-look for-buy) a (type of business – product) are:
Customer Performance Attribute One
Customer Performance Attribute Two
Customer Performance Attribute Three
As a matter of fact (industry stats that confirms the businesses frustration are accurate)
At (name of company) we do something that is very (unique-different-???). Out of (#) (type of business) in (area of service) we’re the only ones that:
Clients solutions to Performance Attribute One
Clients solutions to Performance Attribute Two
Clients solutions to Performance Attribute Three
That’s why (evidence-client satisfaction ratio-award-etc) we’ve created this FREE (sales tool) called (title of sales tool). It will show you (#) (things-questions) to (look for-ask) when trying to (find-buy) your (type of product or business) .
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